Pad the Second

It's thinner! It's faster! It now comes in white. ...It has a new cover? It's still $500. It still runs for 10 hours. ...FaceTime is bigger... ummmm....

Okay, so it isn't that much of an improvement from the first groundbreaker, but Apple still has that bewildering ability to make us want to throw out our only 6-months-old iPad for a new one. With a red cover/stand. In leather. For an additional $70. How do they do that?!

Images from apple.com